Established in 2008 as a U.S. company, in New York City. Founded by Mr. Amal Naj, a former Senior Vice President of Pfizer in New York. One of the top ten corporate executives of Pfizer, he held various assignments involving Asia, Africa, the Middle East (AFME region), and Japan. In 2009, Paradigm formed an alliance with Berlin, with cross ownership of shares and establish a ASEAN-wide company.