Job Description

Brand Strategy:
Develop and execute comprehensive brand strategies that align with sales and marketing objectives and market trends.
Monitor and adjust strategies to meet changing consumer preferences.

Product Launches:
Plan and oversee successful product launches, ensuring products meet market demands and achieve sales targets.

Marketing Campaigns:
Create and manage marketing campaigns that enhance brand visibility and drive sales.
Make sure and monitor campaign effectiveness, ROI, and profitability.

Market Analysis:
Conduct market research to identify consumer trends, competitive landscapes, and opportunities.
Use market insights to inform brand decisions.

Budget Management:
Develop and manage brand budgets, optimizing spending to achieve maximum impact.
Control costs while maintaining campaign effectiveness.

Brand Identity:
Maintain and enhance brand identity, including logos, packaging, and brand messaging.
Ensure brand consistency across all marketing materials.

Market Share Growth:
Increase market share for assigned brands, make sure to increase sales and profitability of brands, tracking and reporting on market share metrics.

Product Performance:
Make sure and monitor product performance, including sales volume, revenue, and profitability.
Identify opportunities for product improvements or portfolio expansion.
Make sure brands’ sales target are met.

Consumer Engagement:
Foster strong consumer engagement through social media, digital marketing, and customer feedback initiatives.
Build and nurture brand loyalty.

Retail Merchandising:
Collaborate with retail partners to optimize product placement and in-store visibility.

Job Requirements

1. Brand Strategy Development skills and have experience in defining brand positioning, target audiences, and unique selling propositions.
2. Strong marketing acumen, including knowledge of marketing principles, consumer behavior, competitive landscapes, opportunities and market research in creating and managing marketing campaigns that enhance brand visibility and drive sales.
3. In-depth understanding of the product portfolio, including features, benefits, and competitive advantages and ability to monitor and analyze product performance and market trends.
4. Creative thinking to develop innovative marketing campaigns and strategies. Ability to explore new ideas, product concepts, and packaging designs.
5. Experience in developing and managing brand budgets, optimizing spending to achieve maximum impact. Strong cost-control skills while maintaining campaign effectiveness.
6. Effective collaboration with cross-functional teams, including product development, sales, and supply chain. Communication skills to convey brand strategies and objectives to internal stakeholders. Ability to inspire and motivate team members.
7. Proficiency in data analysis, ability to calculate and analyze return on investment (ROI) for marketing activities to measure the effectiveness of marketing campaigns and strategies.
8. Customer-focused mindset with the ability and strategies to build and nurture brand loyalty and consumer engagement.
9. Familiarity with digital marketing channels and tools, including social media, email marketing, and online advertising. Knowledge of digital analytics to optimize online campaigns.
10. Ability to maintain and enhance brand identity, including logos, packaging, and brand messaging. Ensuring brand consistency across all marketing materials and touchpoints.
11. Skills to navigate brand-related challenges and adapt strategies in response to market dynamics. Resilience and adaptability in handling unexpected situations.
12. Effective presentation and communication skills for conveying brand strategies and results to senior management and stakeholders.
13. Commitment to ethical business practices and brand integrity. Upholding the brand's reputation 

• Bachelor's degree in a relevant field (master’s degree preferred) includes business administration, pharmacy, pharmaceutical sciences, medical technology, biology, chemistry, or a related discipline.
• More than 5 years of substantial executive experience such as brand or product manager, Head of sales or marketing Department, or equivalent position within the industry is essential. Candidates should have a strong track record of progressively responsible roles within companies, with experience in various areas such as sales and marketing of both traditional and digital marketing/e-commerce or online sales platform.
• English proficiency with the ability to communicate effectively with English-speaking clients.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Knowledge of data analytics tools.

How to Apply: Please apply to hr.recruitment@pacific-aa.com.