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The AMCHAM Marketing &
Communication Committee is hosting a thought leadership session sponsored by
Anthem Asia.
The morning session to be held at this Tuesday, February 23, 8 a.m., Park Royal
hotel, will cover:
1. The customer Journey: from learning about a brand to becoming a brand
evangelist
2. The impact of digital/mobile branding
3. An SME specific discussion
4. 'Asian profiles' - how to modify the approach based on the target market
The session will be led by David Kethcum who has lived and worked in Asia since
1992, working with a wide range of companies around the region, including
Calvin Klein, Johnnie Walker, eBay, HP, and JLL. An entrepreneur, he previously
built and sold an Asia-wide PR and digital marketing agency network called Bite
Communications, and now heads up Current Asia, specializing in generating sales
leads and helping companies make the most of data and software. An American,
David previously worked in New York and London before coming to Asia. He
co-founded and is chair of the Digital + Direct Marketing Association Asia.
For non-members booking, please contact service@amchammyanmar.com.
