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The Business of
Sports: How can sports and tourism work together?
There are many examples around the globe where sporting events drive visitor
arrivals, increase spending, and lengthen average stays. This event will
explore how the business and sporting communities can work together with the
tourist authorities to gain strong country marketing exposure and increase
revenue. Attracting major sporting events can create a win-win scenario for
both the business community and for Myanmar and get the best value from the marketing
dollar.
If you are interested to discuss how your business can work together with other
sectors to attract major sporting events to Myanmar, please join us for a
lively, interactive event. The presentations and discussion will be followed by
a workshop to develop plans for hosting a sporting event in Myanmar.
Date and Time: June 14, 8:30 am to 10:30 am
Venue: AMCHAM Office, #19-09 Sule Square, 221 Sule
Pagoda Road, Kyauktada Township, Yangon (*Note
new venue)
Cost: USD 5 per AMCHAM or BritCham member; USD 10
per non-memberOur Speakers & Topics:
The Business of Golf by Chan Han, CEO of Han
Golf Masters and Steve Chick, Director of Golf at Pun Hlaing Golf Club &
Pun Hlaing Links
Visitor Trends & Marketing Myanmar by U
Phyoe Wai Yar Zar, Advisor and a Former Chairman of Myanmar Tourism Marketing
How Sport Is Good for Business by Clint
Easthorpe, Managing Director of My SportsThis
event is jointly organized by AMCHAM and BritCham.
